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Google confirms testing auto-play videos in the search results

Google is running a small experiment where they automatically play videos in the knowledge panel. This is a shocking move by Google but the test does not mean this will be rolled out to everyone.The post Google confirms testing auto-play videos in the search results appeared first on Search...

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Search in Pics: Google future London office, teaBOT & interesting ceiling

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot...

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How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.The post How to bring your...

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Got amazing content but no leads? 5 ways to rethink your paid strategy

Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.The post Got amazing content but no leads? 5 ways to rethink your paid strategy appeared first on Search...

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.

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Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist

In his 1962 book "Understanding Media," McLuhan argued that the way people receive information is more important than the information being received.The post Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist appeared first on Search Engine Land.

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3 reasons SEO belongs at the beginning of a project, not the end

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.The post 3 reasons SEO belongs at the beginning of a project, not the end appeared first...

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Meet the fake news of the online marketing world (that Google loves!): Review sites

Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't separating the fake review sites from the real ones. The post Meet the fake news of the online marketing world (that Google loves!): Review sites appeared...

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Here’s what performance advertisers are saying about Quora’s new ad platform

Whether they've been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance -- when can we scale?The post Here’s what performance advertisers are saying about Quora’s new ad platform appeared first on Search Engine Land.

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YouTube using Redirect Method technology to fight terrorist video content in search results

The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms.The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land.

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It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.

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