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[Reminder] Live webinar: 5 hot trends in advanced analytics

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,...

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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility.The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared...

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Keyword tiering: A systematic way to juggle your AdWords priorities

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.The post Keyword tiering: A systematic way to juggle your AdWords priorities appeared...

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Local search update: ‘Best’ filter invading the local pack

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.' The post Local search update: ‘Best’...

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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine...

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Earth Day Google doodle offers up conservation tips to help save the planet

Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land.

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Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.The post Evaluating PPC talent, part 1: Where to begin appeared...

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Search in Pics: Bing body painting, Google airplane seat room & hallway race track

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing body...

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Take a deep dive on search and social. Attend a workshop at SMX Advanced.

SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use...

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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these...

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