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Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that...

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Search in Pics: Nooglers smiling, Google pizza making & charging docks

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Nooglers, new Googlers, ready to work: Source: Instagram Google charging...

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The Complete Guide to Hreflang
Whether you’re running a global operation or expanding to offer an additional language on your website, proper use of the hreflang tag is a must. From an SEO perspective, getting this right can mean the difference between ranking well with your target audience and not ranking well.  Hreflang tells search engines where various language-specific versions... Read More >
Expand your search marketing knowledge with an SMX Workshop

SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full...

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Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.

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Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.The post Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes appeared first on Search Engine...

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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.The post Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data...

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Critical tips for navigating difficult client relationships

Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.The post Critical tips for navigating difficult client relationships appeared first on Search Engine Land.

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Search in Pics: Google microphones, outdoor yoga & Google Play Android statue

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google microphones: Source: Instagram Google yoga outdoors in water: Source:...

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.The post Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages appeared first on Search Engine Land.

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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together. The post Content marketing & SEO: The scalable way to be in the right place at the right time...

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