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SMX Advanced session: Mobile-First For The Advanced SEO

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop.The post SMX Advanced session: Mobile-First For The Advanced SEO appeared first on...

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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land.

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Are Google’s SERP Features Stealing Traffic from Your Site? [Research]

(image)Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your

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The post Are Google’s SERP Features Stealing Traffic from Your Site? [Research] appeared first on SEO Blog by Ahrefs.

Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: Instagram YouTube stair case with a strong...

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Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument

To mark what would have been Fischinger's 117th birthday, Google has designed a digital instrument that lets users create musical compositions.The post Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument appeared first on Search Engine Land.

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How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land.

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Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree

Known as "Dr. Sue," Google is giving the public health advocate prominent placement on their homepage on what would have been her 152nd birthday.The post Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree appeared first on Search Engine Land.

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Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program.The post Advanced testing: What 4,000 A/B tests can teach you...

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7 changes by Facebook that make it a real local search player

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.The post 7 changes by Facebook that make it a real local search player appeared first on Search...

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Report: 14 marketing automation vendors profiled — updated for 2017

With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors;...

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