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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their...

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The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.The post The consumer decision journey in the increasingly complex search...

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared...

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How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

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Voice, mobile & apps: Get the latest on Google’s search developments at SMX

Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the...

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5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared...

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Search in Pics: Google drum set, a deep blue room & Google sneakers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march...

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MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of...

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New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid...

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Google is testing variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google's latest test: replacing blue links with black ones in the user interface.The post Google is testing variations of...

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Richard Oakes Google doodle honors activist who championed rights of the American Indian

Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands. The post Richard Oakes Google doodle honors activist who championed rights of the American Indian appeared first on Search Engine Land.

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SEO News: Massive Article Marketing Campaigns for Link Building STILL a Bad Idea A reminder from Google...
SEO News: Massive Article Marketing Campaigns for Link Building STILL a Bad Idea
A reminder from Google about links in large-scale article campaigns
Guest blog articles, partner posts and other contributor content are good "when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google's guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site."

Examples of things not to do are on Google's Webmaster Blog:
https://webmasters.googleblog.com/2017/05/a-reminder-about-links-in-large-scale.html
Can You Get Good Traffic From Pinterest to Your Blog in a Short Run? [Case Study]

(image)Yet, there was a tiny problem… I knew nothing about Pinterest marketing. So I asked Google “How can I get traffic from Pinterest?” Google returned about 41,400,000 results in 0.77 seconds, and I started learning. I even went to page

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The post Can You Get Good Traffic From Pinterest to Your Blog in a Short Run? [Case Study] appeared first on SEO Blog by Ahrefs.

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