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Disclosure and transparency: The agency/client relationship twins

Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients.The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land.

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What teen fiction can teach you about writing ad copy

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.The post What teen fiction can teach you about writing ad copy appeared first on Search Engine Land.

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Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization.The post Site optimization or traffic optimization: Which...

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How to Assess Your Digital Marketing Mix Quickly

This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you… Read More

The post How to Assess Your Digital Marketing Mix Quickly appeared first on Portent.

Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected… Read More

The post Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way appeared first on Portent.

3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC:...

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Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram...

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How to test and perfect nearly everything in PPC

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target...

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5 mindset mistakes you may be making when it comes to SEO

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential.The post 5 mindset mistakes you may be making when it comes to SEO appeared...

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Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music

"Hip Hop was disruptive," says YouTube's head of music. "It shows that people in any situation have the ability to create something powerful and meaningful." The post Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music appeared first on Search...

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Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure.The post Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’ appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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